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The Importance of Branding Your Business Correctly

Branding is incredibly important for your business.

It’s a lot broader than just designing a pretty company logo.

In short, branding is the promise to your customer.

It tells them what they should expect from your service or products and your business as a whole.

It also differentiates you from your competition.

When you brand correctly, it does the following things:

Branding Makes Your Business Recognizable

People cling to brands that they have used in the past because they trust the company. If your product/service has proven itself worthy in the past, you must make sure your branding is recognizable so customers can find you in the future.

You do this by establishing a consistent brand look and message. 

Branding Sets You Apart from the Competition

Your brand makes a statement about who you are and how you connect with your customers. Once you build a brand that resonates with your audience, you will stand out from the crowd.

Branding Provides Strategy and Shows Direction

A clear brand strategy maps out who your audience is, how you need to communicate with them, and when and where that communication will take place. Putting this strategy in place is important for building strong brand equity.

Branding Generates Referrals

When a customer is loyal to your brand, he or she wants to share it with friends and family. This creates referrals for your business.

Now that you know why branding is so important, it’s time to look at some of the most crucial branding elements:

Creating Your Business Personality

Establishing a clear and memorable business identity is very important to branding. You need to decide how you are going to speak to and interact with your audience. 

Ask the following questions…

  • Are you going to be the bubbly, optimistic thought leader in your industry?
  • Are you going to be the logical, black and white, straightforward thinker?
  • Are you technical?
  • Are you more abstract?

The options are endless. Identify your brand’s personality and use to it speak to your audience.

Creating your Logo

Think of your logo as the face of your company. It’s a graphic display of your company’s unique identity expressed through colors, images, and text. 

Make sure your logo stands out from your competition. A good logo stands out because it’s attractive, clear, and easy to remember.

You’ve branded correctly when someone walks by your logo and automatically knows what product or service you’re selling.

Your end goal is for customers to only buy a product or service that has your company’s logo on it.

Creating Your Tagline

Your business tagline is a phrase that coincides directly with your logo. It provides a single but powerful message about your brand. 

In order to create a great tagline, it must be:

  • Original.
  • Believable.
  • Simple.
  • Succinct.
  • Positive.
  • Specific.
  • Unconventional.
  • Provocative.
  • Conversational.
  • Persuasive.
  • Humorous.
  • Memorable.

Enhance your branding with a tagline that is catchy and communicates what your business offers.

Once you put together your powerful branding strategy, you need to promote it. That’s why Commonwealth Promotional exists. From t-shirts to custom pens, we can provide just about anything you need to promote your brand. Use our promotional products to spread your message to the world. 

Shop our promotional products here.  

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