How to Impress Customers at Vendor Events
One major factor distinguishes if your company will have success and see a ROI as a vendor at an event, festival, or fair.
Success boils down to this: the promotional products you’re offering attendees.
That’s right. Whether or not prospective customers decide to approach your booth or table boils down to a few quality factors in the promotional products on display. The mistake many vendors make is focusing exclusively on how to pitch their product or service, when they should be focused on how to better entice customers to approach the table or the booth in the first place.
Before you select what kind of customer giveaway to order for your next event, consider the following factors in your decision.
1. Choose unique products for customer giveaways.
The most successful customer giveaways offer promotional products that differ from what everyone else is offering. Try to choose unique products unlikely to be distributed by other vendors at your event. This way, customers are more likely to drop by your booth to get something they can’t get everywhere else. Not to mention, it helps your company stand out from the sea of other vendors.
2. Give what your customers want.
You know your customer better than anyone else. Select promotional products that your customers will enjoy and can actually use. For instance, if your company targets home cooks, offer them whisks that are printed with your company’s information. Whisks are great for home cooks and help to attract these individuals to your table. It’s also an item that will remind people of your company every time they use the product. Giving your customers what they want is a win-win for everyone.
3. Make gifts highly functional.
If you’re looking for giveaways that customers will keep over an extended time, select highly functional items customers will want to use. Sewing kits, for example, provide useful benefits for customers in case of a wardrobe emergency. Customers retain these kinds of items in their possession for much longer than single-use items.
4. Offer quality promotional products that are in alignment with your brand.
Most important, the promotion products you bring to your event say something about your brand. Make sure that whatever you offer your customers matches the quality of your brand.
For instance, high-end, luxury brands need to ensure promotional products identify with their customers, are high quality, and will last—just like the products they sell.
A company providing farm equipment can look outside of the box and give away items that match their customers’ lifestyles. Sunscreen, fans, and totes present fun and useful offerings for these customers.
Commonwealth Promotional helps customers select the best promotional products for vendor events. Contact us today for assistance in targeting your ideal customers at your next event.
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